3 Simple Tactics to Gain Return Visitors
For a lot of businesses, conversion rate is one of the most closely examined metrics, and is widely considered one of the most significant KPIs. How often users convert has a close connection with how...
View ArticleFacebook Ups Its Mobile Game
Facebook is giving marketers more places for their ads. In the land that time forgot in favor of apps, but that consumers continue to use, mobile Web traffic is actually increasing. That’s why the...
View Article5 USPS Direct Mail Promotion Programs for 2016
The Postal Regulatory Commission (PRC) has approved the USPS proposal for five direct mail promotion programs offering incentives to mailers to increase mail volumes. Many are the same or similar to...
View ArticleThe Order Card: It’s Your Cash Register
My previous post discussed how many people often do not put enough time or creativity into their order cards and landing pages. I hear too often “it’s just the order card.” It’s a shame. This is a...
View ArticleGoogle AMP: Come Correct on Mobile, Marketers
Google AMP Talk “street” and you know that “come correct” is really what Google’s telling marketers to do. Urban Dictionary defines “come correct” as “Speak or approach someone with respect, and not...
View ArticleThe Importance of Being Engaging
[Editor’s note: Stay tuned, as the final installment in this series will appear on Feb. 29.] In my four-part series “Mastering the Art of Lifecycle Campaigns,” I examine four different stages of...
View ArticleNon-Linear Marketing: Working With Multiple Narratives
Imagine discovering the latest addition to your high street was a brand new store inviting you to design your own robot. Not some whirring lunk, but a hyper-real, synthetic human. After the initial...
View ArticleGoogle’s Right Rail Ads Are Gone. What Now?
From a marketer’s point of view, Google ridding itself of right-rail ads may be a good thing. On Tuesday, I searched on my desktop computer for “insurance” and had to scroll down, down, down to find...
View Article3 Steps That Reveal Your Marketing Blind Spot
The brain is an amazing piece of biotechnology. Your eyes each have a blind spot. It’s an area right in front of your eyeballs that the shape of the cornea prevents you from seeing. It’s not right in...
View ArticleWhy Facts Don’t Matter
Why do politicians and their followers dig in their heels and cling to their beliefs even when there is overwhelming factual evidence to the contrary? Everyone has, and is entitled to, an opinion. But...
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